Escal8 refined its product, prepared its platform, and set it up for success in its initial sales
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About the company
Escal8, an EPC Capital Company, is an ally for learners' career growth and businesses’ performance through providing world class personal and professional development opportunities.
Problem Statement
Escal8 needed to transition from successful brand and product development to an effective market launch. The challenge was to find a Go-To-Market Specialist who could fine-tune the product, prepare the platform for its initial sales, and lead the project and existing team to ensure a successful market entry. This required a professional with substantial Go-To-Market experience and a hands-on approach to drive the product’s success from launch to early growth.
The ideal candidate was required to have between 8 and 10 years of experience in Go-To-Market strategies, with a proven track record of launching and scaling products.
- Year: 2024
- Advisors matched: 2
- Advisors selected: 1
- Satisfactory outcome: Yes
Case Study
Escal8 needed to transition from successful brand and product development to an effective market launch. The challenge was to find a Go-To-Market Specialist who could fine-tune the product, prepare the platform for its initial sales, and lead the project and existing team to ensure a successful market entry. This required a professional with substantial Go-To-Market experience and a hands-on approach to drive the product’s success from launch to early growth. The ideal candidate was required to have between 8 and 10 years of experience in Go-To-Market strategies, with a proven track record of launching and scaling products.
After evaluating the project and considering the recommended profiles, they decided to hire a highly experienced expert on a full-time basis. They brought on board a passionate entrepreneur with over 15 years in the tech industry. He has worked with global companies like Apple and Danone and played a key role in launching Rappi in Mexico, Argentina, and Brazil. He is an experienced founder, he successfully launched a startup during the pandemic, pivoted when needed, and raised over $12 million in a Series A funding round before the company was acquired.
After evaluating the project and considering the recommended profiles, they decided to hire a highly experienced expert on a full-time basis. They brought on board a passionate entrepreneur with over 15 years in the tech industry. He has worked with global companies like Apple and Danone and played a key role in launching Rappi in Mexico, Argentina, and Brazil. He is an experienced founder, he successfully launched a startup during the pandemic, pivoted when needed, and raised over $12 million in a Series A funding round before the company was acquired.
Project Format & Description
After the first part of the consulting, the consultant decided to dive deeper into the project to transition from successful brand and product development to an effective market launch.
Time commitment
- 30 weeks
- 15 hours per week
*Original request
Outcome and Impact
The project is being completed within the agreed-upon timeframe with a satisfactory outcome.The company rated the advisor with an NPS score of 10/10.
The advisor was responsive to the client’s needs and concerns in a timely fashion.
Ultimately the advisor:
- Had a profile that not only met the requirements but also offered an added advantage, which is why the project shifted from part-time to full-time.
