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The fractional executive provided advisory support based on deep industry knowledge, focusing on developing a comprehensive and automated business case for a founder in residence. This tool enabled the founder to analyze the unit economics of a new startup project, ensuring a well-prepared pitch to the venture firm and a solid foundation for launching the company. The project played a key role in enhancing the founder’s ability to assess financial viability with accuracy and efficiency. By automating the business case, the solution not only saved time but also improved precision, ultimately supporting the successful approval to move forward with building the company.
The fractional executive leveraged deep industry expertise to streamline the hiring process, ensuring the selection of top-tier talent for engineering and data roles. By implementing a strategic interviewing and vetting framework, they helped the company identify candidates with the right technical skills and leadership potential, prioritizing those with industry-recognized certifications like the Databricks Data Engineer Certification to validate their expertise and alignment with the company’s data strategy. The fractional helped hire 10 data experts with Databricks knowledge, enabling the company to expand its service offerings and reach more clients.
By hiring a Landa expert, Crack the Code experienced a swift and effective transformation in their strategic planning process. The expert's deep financial knowledge and strategic insight led to a quick turnaround, delivering high-quality work that significantly advanced the company's new B2B2G strategy. This collaboration ensured that the strategy was not only well-structured but also implemented efficiently, positioning Crack the Code for sustainable growth and success in the new market.
After evaluating the project and considering the recommended profiles, they decided to hire a highly experienced expert on a full-time basis. They brought on board a passionate entrepreneur with over 15 years in the tech industry. He has worked with global companies like Apple and Danone and played a key role in launching Rappi in Mexico, Argentina, and Brazil. He is an experienced founder, he successfully launched a startup during the pandemic, pivoted when needed, and raised over $12 million in a Series A funding round before the company was acquired.
The solution involved conducting advisory work based on deep industry knowledge focusing on: Financial Modeling: Reviewing and enhancing the company's financial model to ensure accuracy, investor-friendliness, and compliance with industry best practices. SPV Setup: Assisting in establishing a special purpose vehicle for "small ticket" fundraising, including guidance on structure and coordination with external service providers. Investor Engagement: Providing tools and strategies for effective investor engagement and negotiation, developing a compelling investment pitch, and conducting mock investor meetings. Company Governance: Advising implementing a governance framework including an employee equity plan, Board of Directors, and Board of Advisors.
A highly experienced senior advisor, with over 12 years of experience working in startups and companies, such as Walmart, Uber and MetLife where he led growth and marketing teams. His experience encompasses brand building from scratch for companies with a presence in Latin America, either by adapting brands to the local context (for example, Uber) or by devising new communication concepts adapted to each country/region (for example, Walmart). He has participated in processes with agencies and executives from startups and large companies. He achieved creating brands that are 100% aligned with the value proposition as well as with the business objectives.