uDocz Created its ICP and a set of Brand Guidelines that Helped the Entire Company Increase its Execution Speed
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About the company
uDocz is a study community that allows thousands of university students and professionals from across Latin America to share their study materials while learning together. We help all university students in Latin America access reliable, safe, and affordable educational content.
Problem Statement
uDocz was looking for a skilled hourly Brand Marketing specialist to help them position their brand among Latin American college students.The expert needed to have experience building B2C brands that impact millions of users, building international brands (the company should be in more than 1 country), creating a brand from scratch or at a very early stage, and positioning a contemporary brand and up to date with current trends.
The profile they were seeking will work with a team of three mid-level and junior employees, aiming to create and guide them in implementing the brand strategy.
- Year: 2023
- Advisors matched: 3
- Advisors selected: 1
- Satisfactory outcome: Yes
- Client satisfaction score for the advisor: 10/10
- Client satisfaction score for Landa: 5/5
Case Study
uDocz was looking for a skilled hourly Brand Marketing specialist to help them position their brand among Latin American college students. The expert needed to have experience building B2C brands that impact millions of users, building international brands (the company should be in more than 1 country), creating a brand from scratch or at a very early stage, and positioning a contemporary brand and up to date with current trends.
A highly experienced senior advisor, with over 12 years of experience working in startups and companies, such as Walmart, Uber and MetLife where he led growth and marketing teams. His experience encompasses brand building from scratch for companies with a presence in Latin America, either by adapting brands to the local context (for example, Uber) or by devising new communication concepts adapted to each country/region (for example, Walmart). He has participated in processes with agencies and executives from startups and large companies. He achieved creating brands that are 100% aligned with the value proposition as well as with the business objectives.
A highly experienced senior advisor, with over 12 years of experience working in startups and companies, such as Walmart, Uber and MetLife where he led growth and marketing teams. His experience encompasses brand building from scratch for companies with a presence in Latin America, either by adapting brands to the local context (for example, Uber) or by devising new communication concepts adapted to each country/region (for example, Walmart). He has participated in processes with agencies and executives from startups and large companies. He achieved creating brands that are 100% aligned with the value proposition as well as with the business objectives.
Project Format & Description
After the consulting, the consultant helped the Brand team create its ICP and a set of brand guidelines that helped the entire company increase its execution speed.
Time commitment
- 8 weeks
- 6 hours per week
Outcome and Impact
The project was completed in the agreed-upon time frame with a satisfactory outcome.The company rated the advisor with an NPS score of 10/10.
The advisor was responsive to the client’s needs and concerns in a timely fashion.
Ultimately the advisor:
- Helped the Brand team create its ICP and a set of brand guidelines that helped the entire company increase its execution speed.
