Portal Terreno Mexico Optimized its Business Strategy with the Help of Landa Club
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About the company
The real estate marketplace developer is dedicated to streamlining the process of land sales. Their innovative platform accelerates land transactions for various projects, empowering customers to access an untapped market and discover lucrative opportunities for buying real estate and land.
Problem Statement
Portal Terreno recognized the value of an external perspective to enhance their performance in Mexico. They sought fresh insights to identify untapped efficiencies and areas for improvement in their commercial operation, with the ultimate goal of boosting revenue. Their commitment to maintaining a lean operation underscored their dedication to maximizing productivity and profitability.
- Year: 2023
- Advisors matched: 1
- Advisors selected: 1
- Satisfactory outcome: Yes
- Client satisfaction score for the advisor: 10/10
- Client satisfaction score for Landa: 5/5
Case Study
Portal Terreno recognized the value of an external perspective to enhance their commercial performance in Mexico.
An experienced senior advisor, who successfully built and managed a tech-enabled real estate brokerage from scratch in Mexico, assisted PortalTerreno in analyzing their sales operation, structuring their sales funnel, and systematizing user acquisition efforts.
An experienced senior advisor, who successfully built and managed a tech-enabled real estate brokerage from scratch in Mexico, assisted PortalTerreno in analyzing their sales operation, structuring their sales funnel, and systematizing user acquisition efforts.
Project Format & Description
Weekly hourly sessions with Portal Terreno’s GM in Mexico to understand the current state of the operation, pain-points, and areas of improvement.
Data analysis to gain a better perspective of the overall performance, identify untapped 'low-hanging fruit' opportunities, and explore potential high-leverage activities (80/20 analysis).
Overall diagnostic of the state of affairs, and strategy.
Time commitment
- 6 weeks
- 1 hour per week
Outcome and Impact
Ultimately the advisor:
- Identified high value existing unpaid users with great potential for conversion.
- Helped structure the sales funnel to obtain a more detailed view of the outcomes generated by the existing process. Going forward, it will be easier for the company to set goals by reverse engineering the existing outcomes and improving processes at different stages of the funnel.
- Suggested top-of-the-funnel experiments to convert unpaid users at scale and generate new developer leads systematically, thus freeing up resources to focus on closing.
- The advisor introduced the company to a marketing expert in real estate to discuss possible organic lead generation strategies.
- Identified an opportunity to improve existing automated communications and suggested a workflow with a focus on conversion.
